Posted on July 26, 2023
How to Develop a Strategic Fundraising Registration Plan for Your Charity
Table of Contents
One of the primary challenges of nonprofit fundraising registration is the complexity involved in registering in multiple states. This is due to three main reasons: varying state laws, complicated renewal processes, and ever-changing documentation requirements. Successfully managing the many moving parts of registration can be an overwhelming administrative burden and drain on resources. That’s why, before you decide on a fundraising strategy that encompasses multiple states, it would be beneficial to assess where your solicitation efforts are best served so you can be selective about the states in which you choose to perform your fundraising activities.
Challenges of Multi-State Registration
Fundraising registration across multiple states comes with a variety of unique challenges, most pertaining to state-specific requirements and the lack of a standardized system for registration. Organizations must register in each state individually which requires a significant amount of time, organization, and acquaintance with each state’s differing guidelines, fees, and stipulations.
To effectively manage multi-state fundraising registration, organizations often need to have a dedicated team or rely on third-party support to help them navigate the complex landscape. Failing to meet a state’s registration requirements, intentionally or otherwise, can lead to penalties and possibly legal consequences.
Besides having to physically register in all states where funds will be solicited, (there are currently 40 states that require registration), those engaging in multi-state registration should be aware of the following:
Varying State Laws
A notable complication of multi-state fundraising registration is the diverse, and sometimes unclear, requirements of registration regulations across states. Each one has specific laws and requirements that an organization must adhere to if they want to legally solicit funds within that state.
Organizations need to familiarize themselves with the requirements of each state, including variations in fees, paperwork, timelines, and methods of registration. If you don’t have the time or expertise to effectively manage this variability, it could potentially result in noncompliance with some states’ procedures, leading to legal repercussions, loss of funds, and potential damage to the organization’s reputation.
Organizations are obligated to renew their registration annually in most states. These renewal processes can be quite intricate, more so because the renewal requirements and the deadlines differ from one state to another.
Financial Statements and Audit Requirements
Some states require nonprofits to submit financial statements as part of their registration. The threshold for requiring an audit varies by state. For some, it may be $300,000 of gross income from donations, while others may set the limit as $500,000, $1m or $2m. At lower amounts, states require CPA reviews, compilations, and sometimes even just a financial statement. This signifies the need for constant vigilance on the part of organizations to stay acquainted with fluctuating requirements.
The above-mentioned challenges can present significant administrative and financial burdens for charities, especially small ones with limited resources. They can also lead to delays in solicitation campaigns, as registration can take several weeks or even months to complete. Therefore, some organizations choose to refer to a professional fundraising registration company or a law firm to help them achieve and maintain compliance.
Technology is another resource that has come to aid in this area. For instance, Affinity Fundraising Registration offers an online fundraising registration platform that can provide efficient and cost-effective solutions for managing registration across multiple states.
Why It’s a Good Idea to Be Selective About Where You Register
Fundraising efforts can be costly, so it’s important to carefully consider how wide you want to cast your net. Filing in every state would incur significant costs from initial registration and renewal fees, as well as all of the administrative time it takes to acquire and submit the necessary documentation. Plus, once an organization gets registered, they enter into an annual, legal obligation to maintain that registration, or submit a terminal withdrawal filing to end it. Therefore, nonprofits should strategically select states where they have a strong donor base or anticipate significant fundraising activities to ensure their efforts yield the best possible return on their investment.
Making thoughtful choices about where to register your fundraising activities can not only help manage compliance more easily but also contribute successfully to the growth and sustainability of your organization.
Developing a Fundraising Registration Strategy
An effective fundraising registration strategy focuses on finding the best way to meet solicitation goals while managing costs and ensuring compliance with state regulations.
Define Your Goals
Fundraising without a clear purpose can result in wasted resources and potential legal complications. Whether your goals include reaching a certain financial target, involving a specific number of new donors, or achieving a participation level from existing contributors, with a clearly defined financial target in mind, you can more accurately determine what it will take to accomplish it.
Understand the Regulatory Environment
In order to maintain compliance, nonprofit organizations need to follow specific legal requirements. Although not all states require registration, for those that do, an organization will need to have an intimate knowledge of their fees, timelines, and methods of registration. One documentation error or missed deadline can mean noncompliance, additional fees, and other costly quagmires.
Strategically Select Your Fundraising Locations
Some states may bring in more donations than others due to a variety of factors, including the cause’s relevance to the population, public awareness, and income level. First instance, California requires registration within 90 days of receipt of your first donation, but New York doesn’t have the same requirement until you receive $25k in contributions from NY-based sources. Therefore, organizations can use this information to strategically choose their fundraising locations. In addition, some states have more stringent and costlier registration requirements than others, so organizations should also weigh the potential gains against the cost and effort of registration.
Review Historic Performance to Assess Return on Investment
Analyzing the historical performance of your fundraising efforts is vital for laying the groundwork for effective future campaigns. A comprehensive review of past fundraising activities provides nonprofits with actionable insights into the success of previous campaigns and the states that yielded the most contributions. If you’re spending far more to maintain compliance in a particular state than what you’re getting in return, then you may want to reconsider soliciting in that state.
By being selective about fundraising locations and making data-driven decisions based on past performance, nonprofits can strategically focus their efforts on those areas where they are getting the best return.
Simplify the Registration Process With the Help of Affinity Fundraising Registration
Developing a strategic fundraising registration plan is essential for nonprofit organizations to maximize their fundraising efforts. Being deliberate and strategic about the states you choose to fundraise in involves careful consideration of the cost, workload, legal consequences, mission alignment, and potential donor reach. A strategic plan will help you navigate through the complexities of the fundraising registration process by determining which states are worthwhile to register in based on potential fundraising opportunities as well as in which states you have what it takes to gain compliance (e.g, correct type of financial review for your size). This allows you to budget time and resources efficiently while aligning your fundraising efforts with your organization’s mission and goals.
Are you interested in getting support from a professional fundraising registration expert? Affinity Fundraising Registration offers a variety of support services including Full Support and Full Support Plus, which include help with initial state registrations, renewals, filing extensions, and more. Or, for those who prefer to keep their registration efforts in house, our Independent Registration service is a do-it-yourself software-based option. To learn more or to request an estimate, please contact us directly or fill out our online form.